Amazon ties up with DGFT to enable MSME's to sell their "Made in India" products

Amazon India has signed a memorandum of understanding (MoU) with the Directorate General of Foreign Trade (DGFT), Ministry of Commerce and Industry, Government of India. As part of this MoU, Amazon and DGFT will co-create capacity building sessions, training and workshops for MSMEs across 75 districts identified by the DGFT, which are a part of the Districts as Export Hubs initiative outlined in the Foreign Trade Policy introduced in March’23, in a phased manner.

The MoU was signed in the presence of Santosh Sarangi (Additional Secretary and Director General of DGFT), Chetan Krishnaswamy (Vice President, Public Policy - Amazon) and Bhupen Wakankar (Director Global Trade - Amazon India).

Amazon and DGFT will focus on educating MSMEs on e-commerce exports and enabling them to sell to customers across the world. Amazon will also enable access to a host of third-party service providers that MSMEs can engage with to avail services like imaging, digital cataloging of their products, tax advisory amongst others. With this, Indian entrepreneurs can build their e-commerce exports businesses and global brands. The Districts as Export Hubs initiative constitutes a separate chapter in India’s Foreign Trade Policy. This initiative focuses on boosting manufacturing and exports in urban areas & establishes connections between local producers and global supply chains, addressing various facets of production.

 Santosh Sarangi Additional Secretary and Director General of DGFT - “The District as Exports Hub initiative is an implementation of Prime Minister’s vision of converting each district into an export hub. To promote e-commerce exports from the districts, DGFT is collaborating with the various e-commerce platforms to hold training and capacity building sessions in the districts. In first such collaboration with different e-commerce platforms, DGFT is collaborating with Amazon as a step towards our goal of enabling $200-300 billion in ecommerce exports from India by 2030.”

Bhupen Wakankar, Director Global Trade at Amazon India said, “We are excited about this collaboration with the DGFT and we really look forward to play our part in helping Indian MSMEs and entrepreneurs create strong global brands. Our focus remains on making exports simpler and more accessible to businesses of all sizes as we work toward our goal of enabling $20 billion in cumulative ecommerce exports from India by 2025.”

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