Go beyond expectations in frames that change color with light ; Introducing Ray-Ban CHANGE, powered by Transitions

 Ray-Ban has launched Ray-Ban CHANGE, a light-responsive frame, powered by Transitions. Ray-Ban CHANGE offers a dynamic shift in style depending on the lighting conditions. The frames adjust their color tone when exposed to UV light, creating a unique look that changes as you move between indoor and outdoor environments.

 Ray-Ban CHANGE offers a revolutionary take on the Original Wayfarer and its contemporary cousin, the Wayfarer Oval, available in sun and optical styles with a host of uniquely patterned pigments. Ray-Ban Change collection starts at INR 12,490/-. It will be available at leading optical stores and at rayban online

“Ray-Ban continues to break boundaries and set new trends, keeping innovation at the forefront of design. Tapping into the power of Transitions and its technology, birthed a new way to experience eyewear through light-responsive frames known as Ray-Ban Change,” said Federico Buffa, Chief Marketing Officer, EssilorLuxottica. “We took the leader in lenses, Transitions, and the leader in frames, Ray-Ban, to unify in one dynamic product, giving consumers the opportunity to make their functional eyewear fashionable.”

Combining the traditional handcrafting of cellulose acetate with this advanced innovation, Ray-Ban CHANGE is designed to sync with the light. The unique colors and patterns of the frame are created using Transitions photochromic dyes, which rapidly activate when exposed to UV light.The addition of Transitions pigments renders each pair with a unique character, meaning every pattern is one-of-a-kind. 

As the light gets stronger, so does the pigment. The lenses are available in eight exclusive colors. All colors have been optimized to be true to tone at all stages offering vibrant tints in any light. While being fully clear indoors, and beautifully colored outdoors, CHANGE frames provides endless possibilities of pairing to complement any look.

The most iconic ORIGINAL WAYFARER frame receives a multicolored makeover starting from transparent colors within the frames transitioning to marbled hues under the sun. Available in Ray-Ban CHANGE (frame only), Ray-Ban CHANGE Transitions (frame and lenses) and Ray-Ban Optics CHANGE (suited for all optical needs). 

WAYFARER OVAL The new, bold rebel takes center stage and is featured in Ray-Ban CHANGE, (frame only); Ray-Ban CHANGE Transitions (frame and lenses); and Ray-Ban Optics CHANGE (suited for all optical needs) in a variety of translucent colors that shift into painterly solid stripes.