The Sleep Company Strengthens Its Presence in Tamil Nadu with Its First Exclusive Store in Madurai

The Sleep Company (TSC), India’s leading comfort tech brand, has announced the launch of its first store in Madurai, strengthening its offline presence in Tamil Nadu. Located at Anna Nagar, Madurai, the new store is set to alter the sleep and sitting experience for customers in the region by offering its cutting-edge comfort solutions. Tamil Nadu continues to remain one of TSC’s key markets in the South because of the strong demand we see in the region.

Designed to provide an all-encompassing shopping experience, the store showcases TSC’s full range of SmartGRID-powered products, including its SmartGRID mattresses, ergonomic chairs, Adjustable Desks, nearable such as SensAI Sleep Analyser and SensAI Sleep Analyser Pillow. With innovation at its core, the D2C brand continues to push the boundaries of comfort, bringing next-generation sleep benefits closer to customers.

With growing awareness around sleep health, studies indicate shifting patterns, including late-night sleep schedules and increased digital consumption, which can influence overall well-being. Anna Nagar, one of Madurai’s most well-developed areas, serves as the perfect location for TSC’s latest retail venture. With its flourishing commercial landscape and proximity to key amenities, the locality offers an ideal destination for those seeking superior sleep and seating solutions.

Commenting on the new store launch, Priyanka Salot, Co-of The Sleep Company said, “It will be our 13th store in Tamil Nadu and the amount of satisfaction we have received from the customers here is overwhelming. We have given it our all, to present the ultimate comfort with SmartGRID Technology to perform better, live healthy and be charged to fulfil life’s challenges head on. As they commonly say picking a good habit is better done sooner than later. Hence this opportunity to build a great sleep and comfort ecosystem and compelling sleep habits should be capitalized today. We want to make Tamil Nadu sleep and sit better and this assuredness will be fulfilled with your first ever The Sleep Company experience.”

Commenting on the new store launch, Karan Singla, Chief Operating Officer of The Sleep Company said, “Our journey of redefining comfort reaches Madurai with the launch of our first exclusive store in the city. At The Sleep Company, our core objective is to redefine comfort with our patented SmartGRID technology, and this launch brings us one step closer to our patrons. Anna Nagar’s vibrant commercial and residential setting makes it an ideal location for our expansion. We look forward to offering Madurai’s residents a first-hand experience of our innovative products and helping them achieve superior sleep and seating comfort.”

As The Sleep Company expands, the brand is focusing on AI-driven innovation and R&D investments to enhance its product portfolio. With over 130 stores opened across India in just two years, TSC has become the fastest-growing D2C brand in the offline space.

As TSC expands across major cities, the Madurai outlet marks another move in making comfort-tech more accessible to Indian households.