Nykaa forays into the Gulf countries


Nykaa is unlocking a new frontier by entering into its first international strategic alliance with one of the largest retailers in the middle-east the Apparel Group to now enter footprint into the GCC countries. We now look forward to recreating our distinct beauty retail value proposition in the GCC,” the company’s founder Falguni Nayar told in Mumbai. "Our strengths will help us build a robust value proposition across UAE (United Arab Emirates), KSA (kingdom of Saudi Arabia), Qatar, Oman, Kuwait and Bahrain," she added.

Nykaa was incorporated ten years ago as a beauty e-commerce platform. Nayar added that the company will bring its proven expertise in the multi-brand retail and its distinct beauty playbook to revere the distinct trends and hyper-personalized shopping experiences in new geographies. “Their established supply chain models, fulfillment processes and partnerships with local establishments are some of the strongest in the region. In apparel group we found a partner that’s culturally very aligned to us and together we can build the business of the future in the GCC markets,” she said.

The brand name as a result of the partnership will be a new retailer brand name for the region, and will have an independent professional management team in an omni-channel retail setup. Nykaa Chief Executive Falguni Nayar also said that the two companies will together build a multi-brand beauty retailer business in seven GCC countries.

Post a Comment