ESPNcricinfo announces the launch of ‘Cricinfoverse’

ESPNcricinfo announces the launch ‘Cricinfoverse’, a metaverse-based digital platform for cricket fans all over the world. The virtual mobile first 3-D world enables fans to create their own virtual avatar to have a never-seen-before first-hand experience of ESPNcricinfo’s features and content.  Cricinfoverse is an endeavor by ESPNcricinfo to offer the upcoming generation fan base an immersive and interactive experience to cricket. In partnership with Maruti Suzuki India Limited (MSIL), Cricinfoverse offers its flagship pre, mid and post-match video show ‘T20 Time Out’ which features match predictions and analysis by cricket experts. The platform will also see the integration of ‘ASKcricinfo’, India’s first AI-driven voice-based cricket statistic search tool.

Further, the unique platform allows fans to access latest cricket videos, match statistics, and also offers various fun and interactive games including Scramble and Trump Cards. It will also be a platform where various cricket fans can get together, Cricinfoverse also gives fans the ability to interact with each other.  This is ESPNcricinfo’s first step into the future of content consumption by the upcoming new generation fan base who would be moving beyond the limits of traditional ways of consuming content.

Commenting on the announcement, Mr. Ramesh Kumar, VP & Head of ESPN India and South Asia, ESPNcricinfo said, “The future of how the new generation of fans consume cricket content is changing. Considering the opportunity, we are leveraging Metaverse and other latest technology with our ESPNcricinfo content to create an immersive and interactive experience for our fans. The overall outlook is long term and we will continue to update the platform with new features.”

Speaking on the occasion, Mr Shashank Srivastava (Senior Executive Director) from MSIL said, “Taking forward our innovation on NEXAVerse and adding to the thrill of the ongoing T20 World Cup 2022, we are excited to partner with ESPNcricinfo to launch Cricinfoverse, as part of our long-term collaboration with ESPNcricinfo. The cricket-centric virtual world will allow fans with various touchpoints to know more about our newly launched Grand Vitara in an interactive way”.

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