Akzonobel launches new range of exterior paints

AkzoNobel, the maker of Dulux paints in India, launched the upgraded next generation, ultra-premium offering in its trusted Weathershield range of exterior paints - the new Dulux Weathershield Powerflexx in Madurai.The new Weathershield Powerflexx comes powered with the company’s innovative Triple Defence Technology which is powered by the advanced PU modified acrylic. This results in an improved brand promise of longer lasting 12-year assured protection of home exteriors against all-weather conditions.

Within the exterior paints category, Dulux Weathershield Powerflexx distils the best of science, innovation, and the magic of Dulux to offer meaningful benefits to homeowners.The Triple Defence Technology provides Superior Crack bridging, Superior Weather resistance and Superior water resistance properties to home exteriors.  The advanced PU modified acrylic technology addresses homeowners’ long drawn battle with surface cracks, thanks to the paint’s tough yet stretchable film composition. Additionally, the product which is positioned as a “CHAMPION” product also protects homes against dampness, algae, fungus, alkali build up and paint peel, thus keeping homes looking pristine for longer periods.The all-new Dulux Weathershield Powerflexx is now available for purchase at authorised Dulux retail outlets across the city. Visit www.dulux.in for more product information and colour inspiration.

“Given the harsh impact of climate and weather on homes, consumers in Madurai are today increasingly demanding high-quality exterior paints that can protect and keep their homes looking beautiful for longer. Enhanced with the breakthrough Triple Defence Technology, Dulux Weathershield Powerflexx now provides even longer-lasting protection for homes, and greater peace-of-mind to homeowners with an extended 12-year protection assurance, making it the ultimate Ghar ka Champion,” said Rajiv Rajgopal, Managing Director, AkzoNobel India.

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