Haier aims double-digit growth trajectory for AC category in 2023


Haier, the global leader in Home Appliances & Consumer Electronics and the World’s Number 1 brand in Major Appliances for 14 Consecutive Years announced the launch of Kinouchi 5 Star Heavy - Duty Pro Air Conditioner series in India. The Kinouchi AC series is equipped to deliver powerful performance with the supercooling feature and comfort control with Intelli Smart features and Haier Smart App. Haier Kinouchi Heavy Duty Pro 5-star air conditioner, available pan India at a starting price INR 47,990. It will be available on Haier ecommerce store, Flipkart and Amazon and other retail outlets.

Haier India has introduced Frost Self-Clean Technology in its entire inverter air conditioner range which offers 99.9% sterilization. Through this technology, users can get a complete indoor wet wash with the press of a button, in the comfort of their homes.Through this, users can get an actual indoor wet wash and breathe clean & healthy air. The new air conditioners come with supersonic feature that cools the room 20x faster. In addition to this, the series provides optimum cooling even at extreme temperatures of up to 60 degrees Celsius.

Haier air conditioners comes with Smart features lets users monitor and control air conditioner on the smart phone or smart devices including Alexa and Google Home operational through just voice command. With the Smart Haier App users can create their own 7-day cooling schedule, get reminders on clean or change filter and monitor daily energy consumption.The Smart convertible feature allows users to reduce the AC's tonnage capacity from 1.6 Ton to a minimum of 0.8 Ton. This unique feature can be activated with just a press of the ECO button on the remote. This technology helps in delivering up to 65% energy savings to the users.

Speaking on the launch, Mr. Satish NS, President, Haier Appliances India said, “ India experiences extreme weather conditions especially the harsh summer season. Keeping the conditions in mind we have launched the new range of Kinouchi 5 Star Heavy -Duty air conditioner series ensures optimum cooling in extreme temperatures, and even takes care of cost efficiency with Triple Inverter Plus technology to maximize comfort, reliability, and performance. we are confident to achieve a double-digit growth trajectory in 2023”

Speaking on the product, Mr. Shaffy Mehta, Director-Air Conditioner Business, Haier Appliances India said, “At Haier our focus is to design products that are inspired by customer needs. The Kinouchi 5 Star Heavy - Duty Pro Air Conditioner series is the perfect AC for customers who are looking for smart appliances that not only provides comfort but is also cost effective.”

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