P&G Health launches sleep supplement gummies for Rs.199

Sleep is essential for a person's health and wellbeing, yet millions of people in India do not get enough sleep. The ZzzQuil India National Sleep Survey by Kantar in association with P&G Health reveals that only 15% Indians on an average get good sleep at night, with almost 60% Indians facing occasional sleeplessness. To solve the sleeplessness issues P&G Health launches Vicks ZzzQuil NATURA in India.

Consumers will begin to see ZzzQuil NATURA on shelves of major chemist, mass, and modern retail stores across the country as early as January 2023. The gummy is blended with natural chamomile and lavender, contains Melatonin to help you fall asleep fast and vitamin B6 to help reduce tiredness and fatigue. It will also be available through online portals. It is available for a maximum retail price of INR 199 for 10 chewable gummies and INR 449 for 24 gummies. Final pricing is at the sole discretion of the retailer.

Speaking at the launch, Sahil Sethi, Senior Marketing Director, P&G Health shared, “We are delighted to introduce the latest addition to the House of Vicks in India - the NEW Vicks ZzzQuil NATURA. Vicks ZzzQuil NATURA - a Melatonin sleep supplement from the World’s No.1 Sleep Aid Brand - is a non-addictive sleep supplement, suitable for Occasional Sleeplessness with no next day drowsiness. It also has Vitamin B6 that helps to relieve the body's tiredness and fatigue, giving support to your night's rest to help you wake up refreshed"

Speaking at the ZzzQuil ‘Slumber Fest’, Celebrity guest & Actor Sonam Kapoor Ahuja shared her tryst with sleep, “I am glad that a product like Vicks ZzzQuil NATURA has been launched which makes life easier for people like me who are juggling multiple responsibilities. As I get back to my fitness regime Vicks ZzzQuil Natura will support me in regulating my sleep to unlock my best self”.

 Dr. YongChiat Wong, Group Head & Scientist, Medical & Technical Affairs, P&G Health said, “ Blended with melatonin and vitamin B6, Vicks ZzzQuil NATURA gummy is a nutraceutical intended to supplement your body’s natural production of melatonin to help you fall asleep fast with the added benefit to help fight tiredness and fatigue.”

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