Myntra’s latest brand campaign ‘Be Extraordinary Every Day’

Myntra has released a series of ad films featuring its brand ambassadors, Tamannaah Bhatia and Vijay Deverakonda, as a part of its latest brand campaign ‘Be Extraordinary Every Day’. Tamannaah Bhatia appears in two films, promoting women’s western wear and ethnic wear while Vijay Deverakonda appears in one film, promoting men’s casual wear. Together they collectively drive home Myntra's fashion narrative, with millions of their fans from all over the country. 

Myntra is implementing a 360-degree approach, as customers across the nation will get to see the films on TV, Digital and Social platforms. The brand campaign is aimed at highlighting Myntra’s unique offering for every customer across the country and fulfilling their everyday fashion needs.

Myntra offers its customers the best of fashion, beauty and lifestyle, from a wide selection of 6000 leading international, domestic and D2C brands and a whopping 17 lakh trend-first styles at a wide range of price points. The core idea, “Be Extraordinary Every Day” is built around the promise of the platform enabling its customers to select from the widest range of their favourite international and domestic brands. 

In the films they are seen waiting for their friends or meeting acquaintances during chance encounters, only to be stunned by their elevated fashion looks that make the latter look like stars. They are in awe of the enhanced fashion quotient of their friends, achieved through the branded fashion from Myntra. This creates a sharp focus on people and their fashion, with acknowledgement on their style quotient from celebrities.

The ad film was shooted through Tilt Brand Solutions agency and ZigZag films production house. The Creative Directors of this ad film are Adarsh Atal, Ameya Kovale, Vardhini Chandrasekharan, Swapnil Patil, Ashtak Singh, Gaurav Kamdar

Speaking of the association, Tamannaah Bhatia, said, “It’s so exciting to be associated with a brand that is a pioneer in the space of fashion! Glad to be a part of Myntra’s brand campaigns, making fashion even more accessible to my fans across the country, and helping them elevate their everyday style with Myntra.”

Speaking of the association, Vijay Deverakonda, said, “I am very happy to continue to collaborate with Myntra on their  latest brand campaign. With fashion playing a pivotal role in my personal and professional life, it’s an honour to be partnering with Myntra on its commitment to elevate the fashion quotient of India. Super geared up for this one.”

Speaking on the launch of the ad films, Sunder Balasubramanian, CMO, Myntra, said, “The core message of the campaign, Myntra as a destination for everyday fashion, is aimed towards further deepening the platform’s connect with the customers by providing them access to the best of everyday fashion choices and help them literally be the main star of their everyday moments, with fashion taking the center stage. With the cine stars, who are also the fashion inspiration for many, coming together for this campaign, we are all set to strengthen our connect with their fan base and poised to deliver the best of everyday fashion.”

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