Himalaya wellness creates awareness about unadressed stress

In the wake of rising stress levels, Himalaya Wellness Company, one of India’s leading wellness brands, launched the campaign “Ab Stress Nahi, De-stress Kijiye” to raise awareness about the impact of unaddressed stress, while focusing on natural ways to handle multiple stressors in life.Himalaya Ashvagandha is available as tablets, and each tablet contains 250 mg of pure Ashvagandha (Withania somnifera) root extract. Himalaya Ashvagandha is 100% vegetarian and free from sugar, artificial colors, artificial flavors, and preservatives.

With three effective digital advertisements, the campaign focuses on the lifestyle of three individuals from diverse backgrounds who struggle to cope with stress. The advertisements highlight the after-effects of stress, where the protagonists experience sleeplessness, anger, and tiredness, respectively, when exposed to certain stressors regularly. The communication is reinforced by the doctor talking about the benefits of Himalaya Ashvagandha in helping manage stress better. Ashvagandha is an adaptogenic herb that has been used for centuries to help the body cope with stress and promote relaxation. It improves energy levels and helps relieve stress and anxiety.

Dr. Sanjiv Shah, an eminent endocrinologist and diabetologist from Mumbai, shares, "Stress has emerged as a major issue for many people. Unmanaged stress can have a negative impact on an individual's health, including sleeplessness, fatigue, anxiety, and depression. Making a few simple lifestyle modifications such as walking, exercising, pursuing a hobby, and avoiding smoking and drinking can help manage stress better."

Vikas Bansi, who heads the OTC business at Himalaya Wellness Company, shares, "With this campaign, we want to highlight the fact that stress is the most common trigger and can lead to physical, emotional, and behavioral changes, which over a period may result in lifestyle disorders. The integrated radio and digital campaigns are expected to build awareness for Himalaya Ashvagandha and how Himalaya Wellness Company is committed to promoting natural healthcare solutions that help individuals lead healthier and happier lives".