Sleep is essential for health and a critical pillar like nutrition and physical activity. According to World Sleep Society, “Healthy Sleep is more than simple duration”. The 3 elements of good quality sleep are Duration: The length of sleep should be sufficient for the sleeper to be rested and alert the following day. Continuity: Sleep periods should be seamless without fragmentation. Depth: Sleep should be deep enough to be restorative.
Sahil Sethi, Senior Marketing Director & Category Leader, Health Care, P&G India, states that “As the ZzzQuil India National Sleep Survey1 by Kantar and P&G, revealed that almost 85% Indians are not satisfied with their sleep, and 60% face Occasional Sleeplessness. As a World Leader in Sleep Health, and a proud partner to World Sleep Day 2023, P&G is on a mission to make India sleep better with our ZzzQuil #BetterZzzBetterMe Movement. This movement in collaboration with consumers, content creators, media houses, pharmacists, and associations, aims to create awareness on identification of sleep issues, good sleeping habits and ways to address occasional sleeplessness to be able to be your best selves.”
As part of the 360-degree campaign and to further engage with Indian consumers, P&G is collaborating with popular music composer and Internet sensation Yashraj Mukhate to create a groovy sleep anthem focusing on their tagline - Aapka Din Dhinak Din. The song aims to promote the importance of sleep and help consumers establish healthy sleep habits. People from all walks of life including Influencers and celebrities are getting ready to join ZzzQuil’ s #BetterZzzBetterMe Campaign and groove to Yashraj’s ‘DIN DHINAK DIN SLEEP ANTHEM’. As part of its education efforts, P&G is also organizing a World Sleep Day Pharmacist Summit. A three-hour event on insightful sessions curated by experts on sleep management solutions - role of a pharmacist while recommending sleep aids to the consumer.
Indian music producer, composer and viral sensation, Yashraj Mukhate adds, “A good night’s sleep is key to a great morning, and helps you unlock your best self. It certainly does that for me, and I am delighted to add a tune to ZzzQuil’ s #BetterZzzBetterMe Campaign with my brand new ‘DIN DHINAK DIN SLEEP ANTHEM’. Join me in this movement to Make India Sleep Better by showing how YOU plan to ACT for Healthy Sleep. I look forward to watching your moves.”
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