Colgate, the leading oral care brand in India, announces the relaunch of its flagship product - Colgate Strong Teeth Toothpaste - with a refreshed formula. Enriched with Colgate’s unique Arginine technology that gives a Calcium boost, this toothpaste nourishes the teeth and makes them 2X stronger. Colgate Strong Teeth toothpaste with its latest campaign - "Paste hi Nahin, Daanton ka Poshan hai ye!", brings forward the importance of nourishment of teeth. The toothpaste will be available both online and offline.
Frequent consumption of sugary & processed food leads to weakening of enamel and loss of Calcium from the teeth. This process is called demineralization. To counter this process , the saliva in our mouths deposits natural Calcium onto the teeth via a continuous process called remineralization which is essentially how our teeth get nourished. Colgate Strong Teeth toothpaste has a unique , naturally occurring amino acid called Arginine which along with fluoride enhances the process of deposition of natural calcium back onto the teeth thereby supporting remineralization and nourishing our teeth.
Speaking on the occasion, Gunjit Jain, Marketing Director, Colgate-Palmolive India said, “At Colgate, we believe it is our responsibility to continue to focus on building the right oral care habits in India. Colgate Strong Teeth toothpaste is all set to relaunch with its unique Arginine based technology, that not just cleans your teeth but also nourishes them. Backed by science, we are confident that this advanced formula will deliver superior results than ever before.
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