Coco-Cola foundation Helping horticulture women farmers improve farming and expand income opportunities



The Coca-Cola Foundation, in partnership with ICAR Krishi Vigyan Kendra (KVK) CENDECT, announced the successful completion of its Horticulture value addition project in Theni, Tamil Nadu through a State-level conference on "Economic Empowerment of Horticulture Women Development with Value Added Products.project aimed to empower and skill women farmers of the region. Overall, this endeavour empowered 2,000 women farmers in Theni, enabling them to embrace entrepreneurial roles.

 Dr. P. Patchaimal, Chairman, CENDECT ICAR KVK addressed the gathering. Mr. Muthiah, Professor, Horticulture College, Dr. Aditya Panda, Senior Manager, Coca-Cola India; Mr. Rajesh Ayapilla, Director of CSR & Sustainability for the India and Southwest Asia, Coca-Cola; Mr. Karikol Raj, General Secretary, Nadar Mahajana Sangam; Mr. Saravan, Deputy Director, Agri- Marketing, State Agriculture Department and Mr. T. Rajamohan, President, TMHNU, Theni were present at the conference on successful culmination of Horticulture value addition project in Theni, Tamil Nadu.’'

"Our collaboration with CENDECT ICAR KVK reflects our commitment to fostering sustainable agricultural practices and empowering communities. Through our horticulture value addition project, we aim to uplift women farmers with skill development opportunities and spark entrepreneurship. This collaborative effort underscores our commitment to ensuring farmers holistic well-being, enabling them to stand independently and thrive," stated Mr. Rajesh Ayapilla, Director of CSR & Sustainability for the India and Southwest Asia, Coca-Cola

Speaking about the program, Dr. P. Patchaimal, Chairman, CENDECT ICAR KVK, said, "By synergizing with The Coca-Cola Foundation and our fruitful partnership, we have equipped women farmers with the essential tools and resources. This collaboration has ignited a ripple effect of positive change, radiating within individual farms and resonating across entire communities."


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