Re-emphasizing the need to build a culture of safe riding habits in India, Honda Motorcycle and Scooter India (HMSI) took forward its National Road Safety Awareness Campaign in Gobichettipalayam, Tamil Nadu. Road Safety is a global priority for Honda. Through this three-days camp at PKR Arts College for Women, Gobichettipalayam, HMSI spreads awareness on safe riding practices to more than 2500 college girls and staff members. HMSI’s road safety instructors utilized the age-appropriate road safety learning programs to enhance the retention of road safety awareness among all.
Honda’s skilled instructors set the foundation with theory sessions on road signs & markings, driver’s duties on road, riding gear & posture explanation and safe riding etiquettes.A special training activity on Honda’s virtual riding simulator was executed for all to experience over 100 possible dangers on road before actual riding.
Participants were given danger prediction training known as Kiken Yosoku Training (KYT) which helps in enhancing rider/driver’s sensitivity to danger and ensures safe driving behaviour on roads.Existing riders tested & honed their riding skills through slow riding activities and riding on narrow planks. To ensure that the young students could learn more about road safety, Honda also conducted fun educational activities like road safety games and quizzes on a daily basis.
Speaking on HMSI’s commitment towards building a collision-free India, Mr. Vinay Dhingra - Senior Director, HR, Admin, IT & Corporate Affairs, Honda Motorcycle & Scooter India said, "At HMSI, we strongly believe in nurturing the future road users - children by imparting essential road safety knowledge to them. Our mission is to cultivate a positive mindset among youngsters, instilling in them the understanding that road safety is cool and is a gateway to discipline in life. We are committed to empowering and educating the next generation of riders about the crucial significance of safe road usage. To promote this mindset, HMSI has taken the initiative to launch an extensive nationwide road safety awareness campaign."
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