Ray-Ban Launches "Reverse" Sun Glass

Ray-Ban turns eyewear on its axis with the release of the revolutionary REVERSE collection. The four unisex sunglass styles featuring an impossible new lens, completely reversed.The campaign film features famed supermodel, Vittoria Ceretti as the face and takes the viewers through fast-paced, high fashion video showcasing the model wearing Reverse eyewear. The new Ray-Ban Reverse collection starts at INR 11090 /-. Its available at leading optical stores, Sunglass Huts and online at rayban.com/India <https://india.ray-ban.com/>

Developed with an ergonomic universal frame, the Ray-Ban Reverse Aviator, Wayfarer, Caravan and Boyfriend gently trace the curves of the cheekbone to fit and compliment every face shape. Crafted with consideration for our planet, the collection utilises a palette of alternative materials, including bio-based nylon1 lenses with a 41% bio-based carbon content, bio-based acetate frames with a 67% bio-based carbon content and 100% recycled packaging, card and cleansing cloth.

An exceptional feat of advanced engineering, the shape of the lens shifts from traditional convex to concave without sacrificing optical precision, thanks to the innovative astigmatic, prismatic and resolving powers. Finished with a high-performance anti-glare treatment, the pantoscopic lens is primed to reduce up to 70% of the reflections at wavelengths to which the eye is most sensitive. Four iconic silhouettes serve as the springboard, inverting the meaning of classic design with its entry into the avant-garde.

“Our Ray-Ban Reverse collection is a true revolution in the eyewear industry. The concave aesthetic is enabled by a new proprietary technology which applies big data analysis into the lens design. We always raise the bar by reinventing what eye care and eyewear can do for consumers,” commented Federico Buffa, R&D Product Style Licensing Director, EssilorLuxottica.