Vicks’ heartwarming new campaign celebrates the magical relief of mom’s hands as seen through the eyes of their little ones and this mAAgic is often what leads to quick relief for a child. Vicks joins with Sun TV Serial actress Alya in celebrating the magical relief of a mother’s hands. Captured in a heartwarming narrative, the campaign film is the story of a young boy who is seen telling his father that if he is unwell and feeling under the weather, he should ask his mother to use her magic hands to provide relief. His mother in turn gives the credit to Vicks VapoRub which has been empowering her to provide this relief against cough, blocked nose, and headache through the strength of its ingredients namely camphor, menthol and eucalyptus.
Sharing about her go to solution when her daughter catches the cold, Alya shares, “Whenever my daughter falls sick, my biggest help during is always Vicks VapoRub. She thinks my hands have the magic to soothe her whenever she catches a cold, but I know my real secret is the well treasured jar of Vicks VapoRub in my cupboard. Alya’s video on Instagram brings to life her special bond with her daughter. When Aila falls ill, a worried Alya looks for her go-to solution - the jar of Vicks VapoRub. I am so glad to have Vicks VapoRub by my side so I can always make her feel this way".
Sahil Sethi, Senior Marketing Director, Category Leader, Health Care, P&G India said, “Vicks VapoRub is proud to have empowered generations of Indian Moms in providing relief to their little ones from cough, blocked nose and headache. With its natural ingredients camphor, menthol and eucalyptus which give multiple symptom relief, Vicks VapoRub is here to help mothers turn their caring hands into mAAgical hands providing relief and care to their little ones”.
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