Amazon unveiled its new initiatives to boost India’s digital economy and exports

 Amazon Smbhav is the annual thought leadership Summit hosted by Amazon that brings together policy makers, eminent industry leaders, startups and Amazon leadership for invigorating discussions on best ways to unlock the infinite possibilities for a Digital India. At the event, Amazon announced a series of new initiatives to boost India’s digital economy and exports, in line with its India Pledges. Deepening its longstanding association with India Post and Indian Railways - backbone of India’s logistics and supply chain infrastructure - the company signed an MoU with India Post for an integrated cross border logistics solution that will expand the ecommerce exports opportunity to lakhs of MSMEs across the country.  India Post and Amazon unveiled a commemorative postal stamp at Smbhav’23.

Additionally, Amazon is engaging with Indian Railways’ Dedicated Freight Corridor Corporation of India (DFC) to enable its sellers to deliver faster to their customers across India. This makes Amazon the first e-commerce company in India to leverage the DFC for shipping customer packages through freight railway routes in India.   Amazon also announced that it will introduce a first of its kind generative AI based personal digital assistant for sellers called 'Amazon सह-AI’ and opened its logistics and supply chain capabilities to direct-to-consumer (D2C) brands across India through multi-channel fulfilment capabilities. This will unlock the potential for small businesses, and D2C brands to manage all their inventory and order fulfilment for all their Amazon and off-Amazon businesses in one place.

Manish Tiwary, Country Manager India Consumer Business, Amazon India, “As we get closer to delivering on our India Pledges to digitize 10 million MSMEs, enable $20 billion in cumulative exports and create 2 million direct and indirect jobs in India, we remain excited about the long-term opportunity in India. We are focused on investing long-term in physical and digital infrastructure and building cutting edge technology solutions to serve customers and enable Indian businesses to scale and grow in India and globally, thus contributing to India’s rising digital economy.”

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