ITC Savlon relaunches Hand Wash Portfolio with 90% Natural Origin Content

 ITC Savlon unveils the Next-Gen of handwashing with its 90% Natural Origin content portfolio. It continues to promise it’s Trusted Germ Protection along with skin friendly benefits of soft, moisturized hands and a ‘No Nasties’ formulation devoid of Parabens, Silicones, Triclosan and Triclocarban. Savlon unveils the new handwash packs as a fitting tribute to hands that care. Conceptualized by Ogilvy, India, the film is a lyrical narrative that pays homage to hands that care and nurture, especially  a mother’s hands, beautifully weaving in the importance of care and protection.  The new refreshed packs are available nationally in retail stores, online and on ground near you.

Crafted with 90% Natural Origin Content and ingredients like Orange Essence, Aloe Vera and Herbal Essence, there are 3 variants designed for individual preferences. Savlon Deep Clean Handwash’s specially designed quick lather- quick rinse formula. A first from Savlon, this variant protects from Superbugs too. Savlon Moisture Shield Handwash makes hands feel soft and moisturized, leaving a gentle floral fragrance. Savlon Herbal Sensitive Handwash’s pH balanced formula is clinically tested to be mild on skin to care for sensitive hands

Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited, said, “ Savlon unveils its refurbished new portfolio of Handwashes as a homage to hands that care and nurture.  In a refurbished look, the portfolio of Savlon handwashes highlights the design and skin friendly formulation with 90% natural origin content to enable protection and care for hands that nurture and care.”

Kainaz Karmakar and Harshad Rajadhyaksha Chief Creative Officers, Ogilvy India, adds, “When there is a baby at home, the mother’s hands end up becoming super-hands for the baby’s care and nutrition. They are constantly in high-performance mode for every small and big task revolving around the baby. In this phase, we realized that our handwash with its high-performance credentials could play a vital tole in ‘caring for the hands that care so much.’ In bringing alive this vision, our team of Fritz and Jayesh, were so ably partnered by our talented director Afshan, who has captured the heart of this idea beautifully in the film.”

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