Royal Enfield launches the new 2023 Bullet 350

Royal Enfield, the global leader in the mid-size (250cc-750cc) motorcycle segment, announced the launch of the all-new 2023 Bullet 350. As per the release, it is introduced on Royal Enfield’s proven, super-refined and smooth J-series engine platform.  Aimed at a global audience, the Bullet is available for bookings in India starting September 1, and retails and test rides begin from September 3, 2023. If ever there was a motorcycle that has stood the test of time, it is the legendary Royal Enfield Bullet. 

 Not only is the Bullet the longest-running motorcycle model in continuous production anywhere in the world, but it has also become a part of India’s social fabric, an heirloom handed down from one generation to the next and has spawned over 1200 riding clubs. For these loyal enthusiasts, Bullet Meri Jaan (‘Bullet Is My Life / Soul’) is not just a grainy video and catchy song, but embodies a powerful symbolism that represents authenticity, stoicism, dependability and individuality.

The 2023 Bullet 350 is powered by the modern, globally acclaimed 349cc air-oil cooled single cylinder engine that also powers the Meteor, Classic and Hunter. Fuel-injected, it produces 20.2 bhp at 6100 rpm and 27 Nm of torque at 4000 rpm. This is enhanced by large diameter 41mm front forks and wider section tyres, a 100/90 -19 at the front and 120/80 -18 at the rear as compared to past Bullet versions. The motorcycle has a new take on the single bench seat, and that, combined with the suspension ensures a more comfortable and plush ride. Redesigned mudguards, a marked improvement in the proportion. The motorcycle will have a 300mm disc brake fitted at the front and with 270mm disc or drum brake options at the rear. It also comes with primary balance, optimised 5-speed gearbox,new digi-analog instrument cluster & USB charging point mounted below the handlebar. The 2023 Bullet 350 will be supported by an ecosystem of 37 Genuine Motorcycle Accessories, including nine designed and developed specifically for the Bullet.

The 2023 Bullet 350 is released in three distinct editions, all handcrafted with a premium finish that will delight. The Bullet Military Red and Military Black are equipped with single channel ABS, rear drum brake and finished with single solid-coloured tanks and classy decals. The Bullet Standard in Black or Maroon are fitted with dual channel ABS and rear discs, and are finished with elegant hand-pinstriped body-coloured tanks and components as well as chrome and gold badges.

 The Bullet Black Gold is finished with a striking combination of matt and gloss black tank, copper and gold 3D badge, copper pinstriping and on-trend, blacked-out engine and components, and comes with dual channel ABS and rear disc brakes. All three editions are built with a distinctive 13-litre teardrop tank and the traditional Royal Enfield casquette that houses a new headlamp along with the signature ‘tiger eyes’ - pilot lights - an enduring feature on Royal Enfield