Amazon announces a 50% waiver on referral fees for new sellers

Amazon is committed to making the festive season successful for sellers in Tamil Nadu and across India. As part of this commitment, Amazon has announced a number of initiatives, including a 50% waiver on referral fees for new sellers joining between 27 Aug- 4 Nov 2023. This waiver is valid for 60 days from the date of joining and aims to incentivize new sellers, help them build a customer base and establish a foothold in the competitive e-commerce market by reducing upfront costs. also announced the “Great Indian Referral Offer” where sellers can refer their friends to sell on and receive Rewards worth up to INR 11,500/-. Referrals made between September 28th and October 27th, 2023 will be eligible for rewards.

 In addition, Amazon has introduced technological initiatives to make online selling easier and more successful for sellers. These initiatives include Simplified Registration Process which makes it easy for Indian sellers to start selling online. Recently, also announced multi-channel fulfilment which democratizes customer order fulfilment and enables sellers to expand their reach by leveraging Amazon delivery network serving 100% of India’s serviceable pin-codes. With MCF, sellers can leverage Amazon’s fulfilment capabilities to pick, pack and ship products to the customer from the sellers’ inventory in Amazon fulfilment centers.

Amazon Great Indian festival live from Oct 8, there is a massive opportunity for businesses of all sizes in Tamil Nadu to grow their business online, with an expected surge in demand. Amazon has made significant investments in Tamil Nadu over the years. has close to 90,000 sellers from Tamil Nadu selling a wide variety of products, and hundreds of thousands of small sellers have embraced e-commerce through Amazon's programs and tools. In addition to its offices, Amazon has invested in setting up 5 fulfilment centres in Tamil Nadu across Chennai and Coimbatore, offering more than 3 million cubic feet of storage space.In 2021, Amazon set up its first devices manufacturing unit in India in the state of Tamil Nadu in Chennai. These investments in infrastructure have helped generate thousands of jobs in the state.

Vivek Somareddy, Vice President, Fulfilment Channels & Global Trade, at Amazon India, said, "Tamil Nadu is a key market for us both from a sellers and customers’ perspective. We have close to 90,000 sellers from the state selling on, our focus remains on making online selling easier and more productive for them. Our endeavour is to provide our sellers with the best possible fulfilment technology to help them succeed. With our latest innovations, we're making it easier and faster for sellers to get their products to customers, we are excited to see how technology empowers small businesses and entrepreneurs to thrive in the digital age".

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