Vicks unveiled its new #VicksKholIndiaBol Anthem

 Vicks Cough Drops,  joined hands with cricket icon Yuvraj Singh to unveil its new #VicksKholIndiaBol Cheer Anthem. The #VicksKholIndiaBol cheer anthem celebrates our nation’s boundless enthusiasm for cricket.  This iconic #VicksKholIndiaBol anthem has been curated and conceptualized by Vicks India in partnership with LK Saatchi & Saatchi.

Mr. Sahil Sethi, Category Leader - Personal Healthcare, P&G India stated, " This cricket season, Vicks cough drops is delighted to launch the #VicksKholIndiaBol anthem in collaboration with Yuvraj Singh, to inspire millions to cheer aloud with a khich khich free voice and support their team with a josh like never before. Towards ensuring that no cheer goes unheard, we have also partnered with India Signing Hands to create a fun-filled version of this anthem in Indian sign language for the estimated 6.3 crore strong hearing impaired community, who share the same passion and enthusiasm for the game. With this anthem, Vicks cough drops is celebrating the unity in diversity that defines our nation and its love for the game.”

Speaking about the anthem, cricket icon Yuvraj Singh shared, "I am thrilled to be a part of the #VicksKholIndiaBol anthem as we call on cricket lovers to become Voice champions and cheer out loud. I also enjoyed learning and performing the anthem in Indian sign language and thank Vicks and India Signing Hands for this opportunity to connect with this very special community of cricket fans.”

Mr. Alok Kejriwal, Founder & CEO - India Signing Hands shared, “We were so excited to be approached by Vicks to create this one-of-its-kind fun anthem in Indian sign language to enable the deaf to also join in to cheer during this cricket season. The anthem will soon be released on our social channels reaching over 6 lakh members of the community. We applaud Vicks Cough Drops for this inclusive effort and thank Yuvraj for his enthusiastic support.”