Himalaya forays into kids toothpaste segment

Himalaya Wellness Company, India's leading wellness brand, has announced its entry into the kids' toothpaste market with the launch of Himalaya KIDS toothpaste with three exciting new flavors Orange, Cool Mint, and Bubble Gum - to cater to the taste preferences of kids. Himalaya KIDS toothpaste with natural cavity protection utilizes time-tested natural ingredients and avoids the use of harsh chemicals, with no added sugar, no artificial flavors and Preservatives, making it a safer and healthier oral solution for kids. 

The fluoride-free toothpaste is designed specifically to meet the needs of kids’ oral hygiene. The Himalaya Kids Toothpaste is available in 80 gm pack and across all channels, including general trade, modern trade, e-commerce platforms, and at Himalaya’s online store <https://himalayawellness.in/>

Himalaya's new KIDS toothpaste features natural ingredients like Neem, Pomegranate, and Xylitol, which help combat cavities, plaque, and bad breath. Neem helps maintain overall oral hygiene, while Pomegranate helps fight plaque. Additionally, Xylitol is a naturally occurring sugar alcohol that is commonly used as a sugar substitute in various products, including toothpaste and chewing gum. It is derived from the fibers of many fruits and vegetables, as well as from hardwood trees like birch. Xylitol reduces the risk of cavities helps maintain a neutral pH level in the mouth, which is important for oral health.  The toothpaste also includes Triphala, Cardamom, and Arjuna, known for their oral care benefits. It offers a pleasant brushing experience with refreshing flavors.

Speaking about the new product launch, Mr. Chakravarthi N.V., Director - BabyCare, Himalaya Wellness Company, says, " With the launch of our new toothpaste range for kids, we are extending our commitment to oral care of children.  Himalaya KIDS toothpaste range is specially formulated to offer parents a gentle, healthy, and safe solution for their kids' oral hygiene requirements while also satisfying the taste preferences of youngsters with exciting flavors".

Dr. Prathibha Babshet, Ayurveda Expert R&D, Himalaya Wellness Company, says, "The toothpaste is made of 99% ingredients of natural origin, cleaning kids’ teeth effectively while being gentle on the enamel. It is recommended for children above 2 years and is safe if swallowed accidentally".

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