Poonawalla Housing Finance Ltd rebrands as Grihum Housing Finance Ltd

Poonawalla Housing Finance Limited has been rebranded as Grihum Housing Finance Limited. Global private equity firm TPG acquired a 99.02% equity stake in the Company from Poonawalla Fincorp Limited earlier this year. All necessary regulatory approvals for the name change have been received. 

GHFL also achieved a significant milestone of reaching ₹7,500 crores in Assets Under Management  growing at a CAGR of 28% over the last six years. Its customer base rose to over 75,000,served by a network of 195 branches strategically positioned for deeper outreach across geographies. The Company’s bolstered net worth of over ₹1,800 crore provides it the headroom to scale up the business potential and manage leverages effectively.

Speaking on the rebranding, Mr. Manish Jaiswal, Managing Director and Chief Executive Officer, Grihum Housing Finance Limited,said, “ We are dedicated to fostering collaboration and unity in creating the cherished space of “Dream Home” for our customers, many of whom are self-made individuals and micro-entrepreneurs in the semi-urban, peri-urban and rural regions of the country. We endeavor to impact at least a million lives and so far we have reached one-thirdin this journey”.

A host of factors have placed GHFL and the affordable housing sector on an upward trajectory. India’s last-mile connectivity is expanding, leading to physical and digital infrastructure advancements and robust payment modules.The country’s demographic dividend remains a powerful driving force behind brisk structural economic growth, particularly in semi-urban, peri-urban and rural markets.

Mr. Puneet Bhatia, Co-Managing Partner of TPG Capital Asia, said, “We are confident that Grihum Housing Finance as a brand name will resonate with the customer base of self-made individuals, adding to their comfort and trust in the Company. The Company is strongly positioned to tap into this under-penetrated segment of affordable housing that is expected to grow at a much faster pace than the overall housing finance industry. We are committed to supporting the growth of Grihum Housing Finance.”