Taneira Unveils Its Inaugural Store in Hosur

Taneira, a TATA product, has expanded its footprint in Tamil Nadu with the launch of its first store in Hosur and seventh in the state. A haven for the saree connoisseurs of the city, the store spans across an impressive 3137 sq. ft., with a dedicated retail space of 2897 sq. ft. Located at Plot no. 20 (P), Electrical And Electronic Estate, By Pass Road, the store was inaugurated in the presence of Mr. CK Venkataraman, Managing Director, Titan Company Limited and Mr. Ambuj Narayan, CEO, Taneira. To celebrate the launch, Taneira is offering an inaugural Gold Coin Offer from 19th February to 23rd February 2024, wherein customers can avail a 0.2-gram Tanishq gold coin on shopping worth INR 20,000/-.

Spread across two floors, the store's interiors are embellished with exquisite mural paintings and intricate carvings, enhancing its allure and individuality. The ground floor boasts authentic handmade Athankudi tiles. The first floor is a dedicated wedding section, highlighting a traditional antique Chettinad style mirror. The store embodies the city's spirit, inviting patrons to explore a rich collection of Indian weaves, celebrating the nation's diverse textile traditions.

With an ambiance of refinement and elegance, the store seamlessly blends classic and contemporary ensembles. It offers a range of artisanal, handcrafted sarees, blouses, ready-to-wear, and unstitched kurta sets made from pure and natural fabrics, catering to the discerning customers of Hosur. Taneira celebrates India's diverse textiles and rich craftsmanship by bringing together regional signatures like Kanjeevarams, South Silks, Vegan silks, pure silk Banarasis, cotton, and silk cottons, including revival designs, all under one roof. Offering unmatched transparency, each pure Zari Kanjeevaram saree is paired with a certification of authenticity, preserving the timeless legacy of this exquisite craft.

Speaking at the launch, Mr. CK Venkataraman, Managing Director, Titan Company Limited, said “By intertwining tradition with innovation, Taneira rekindles the timeless art of saree weaving, embracing a narrative that honors our heritage while embracing modernity. We are bullish about the brand and committed to preserving and celebrating the Indian craftsmanship supported by the pillars of authenticity and design differentiation.”

Mr. Ambuj Narayan, CEO, Taneira, added, “We are excited to introduce the newest Taneira store in Hosur. This launch marks a significant milestone for us as we expand our footprint in this vibrant region, bringing our exquisite collection of handcrafted ensembles closer to our customers. Offering the finest craftsmanship and artistry of Indian textiles, the store caters to patrons from diverse walks of life. Each piece in our collection tells a story, reflecting the rich cultural tapestry of our country.”