Britannia Marie Gold launched HerStore for Women Entrepreneurs

Britannia Marie Gold, one of India’s leading biscuit brands launched HerStore, a unique digital ecosystem for women entrepreneurs. HerStore  is designed to give a platform to all womenpreneurs in India for constant support in their journey. The tagline "Saath Judo, Saath Udo'' captures the essence of the brand’s commitment to cultivating a supportive digital ecosystem where women entrepreneurs stand united, uplift each other, so that they can do more and be more. HerStore is built on learning from four immensely successful chapters of Britannia Marie Gold Mystartup programme. HerStore is conceptualized by MullenLowe Lintas group and the digital ecosystem has been built by Hash Connect.

HerStore, powered by Britannia Marie Gold has taken the initiative towards its commitment with the launch of a unique marketplace which lists both products and services - all owned by women. The platform will also soon offer a comprehensive suite of training, workshops, and upskilling videos tailored to equip women entrepreneurs with the skills and knowledge needed to thrive in a dynamic market landscape. This will be complemented with a community to enable knowledge sharing and mentoring among womenpreneurs. The platform will also further fuel aspiring womenpreneurs with a seamless access to Britannia Marie Gold Mystartup Contest Season 5.

The strategic design of HerStore with the proposition of ‘Shop | Be Inspired | Sell,’ is aimed at democratising an end to end  ecosystem for women business owners. HerStore is a unique platform to list both products and services for Indian consumers at no additional cost to sellers and 0% commission model. The platform will soon be available in several Indian languages. Over 50 businesses have already been listed on HerStore marketplace.

Commenting on the launch, Mr. Amit Doshi, Chief Marketing Officer, Britannia Industries said, “At Britannia Marie Gold, our unwavering commitment lies in empowering women entrepreneurs and nurturing their growth. Based on the learnings from four successful chapters of MyStartup contest, we realised the ecosystem needs a platform for constant guidance to prosper, and hence this women’s day - we are proud to take the first step towards that with HerStore. With the launch of the marketplace as the first step, we are hopeful that the ease of managing a business on HerStore along with the extensive Britannia Marie Gold community in India will truly democratize the ecosystem for women entrepreneurs.”

Subramanyeswar S. (Subbu), Group CEO, MullenLowe Lintas Group & Chief Strategy Officer - APAC, MullenLowe Global exclaimed, “‘HerStore’ is also special to us as it’s the very first initiative from Lowe Lintas DX, our digital creative unit set up in collaboration with Meta. Their offering of advanced strategic and creative services, specifically designed for long-term brand building in the digital domain, was a perfect fit for this particular drive from Britannia. I have no doubt that 'HerStore' will help revolutionize the digital landscape on the web. It embodies the spirit of the brand to enable entrepreneurship and drive meaningful change in the lives of the Everyday Athlete!”

Vinod Kumar, Chief Strategy Officer at Hash Connect, emphasized the project's unique challenges. "Creating HerStore posed distinct challenges - our goal was to build a robust technology platform empowering women entrepreneurs as sellers. Simultaneously, we aimed to ensure a simple yet sophisticated user experience. HerStore caters to not just e-commerce businesses with products, but services and local businesses as well. Leveraging our e-commerce knowledge and insights into Indian consumer behavior, we've built a platform promising an excellent experience for sellers, buyers, and the brand."

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