Britannia Nutrichoice announced its foray into health-tech

Britannia NutriChoice, one of India’s leading biscuit brands announced its foray into health-tech with its NutriPlus app. The NutriPlus app by Britannia NutriChoice is designed in partnership with Aktivo Labs, a pioneering technology company with expertise in building evidence-based health and wellbeing solutions. Quantified health empowers people across cultures, languages, and geographies to live long and healthy lives. Aktivo Labs technology allows for continuous monitoring of health metrics, enabling early detection of potential health issues. By identifying health risks early, interventions can be implemented to prevent the progression of diseases, reducing the overall burden on healthcare systems.

Developed by a team of esteemed doctors and scientists from Aktivo Labs, the NutriPlus app harnesses evidence-based technology to empower users in their pursuit of well-being. The NutriPlus app provides a daily NutriScore, which is a one-score indicator for users based on factors such as exercise duration, and sleep duration providing the users with an overview of their health status. This single health score highlights areas for improvement, giving individuals a clear understanding of their wellness journey. 

The NutriPlus app also offers a comprehensive weekly health assessment, empowering users with tailored insights regardless of their demographic. The  app doesn't just enable consumers to monitor their progress, it celebrates achievements and encourages participation. As users progress through different levels of NutriScore - Starter, Achiever, Star, and Pro - they unlock exciting rewards and incentives. From exclusive vouchers redeemable at popular fitness outlets to stand a chance of winning an international holiday upon reaching 20,000 points, the app ensures that every milestone in their wellness journey is met with well-deserved recognition and motivation.

Commenting on the launch Amit Doshi, Chief Marketing Officer, Britannia Industries, said “Britannia NutriChoice caters to the growing segment of consumers who actively seek better snacking options. Consumers can download the NutriPlus app by scanning a QR code across a range of Britannia NutriChoice packs, which reach crores of households in India. We believe in the invisible power of small, everyday choices and the NutriPlus app is one such step to partner millions of Indians in their pursuit of wellbeing and better lifestyles.”

Gourab Mukherjee, CEO & Co-Founder, Aktivo Labs commented, “It is our endeavour at Aktivolabs to empower forward-thinking organizations like Britannia to deploy innovative technologies to improve the health of the community they serve. We are excited about the journey ahead and see how Britannia unlocks the power of real-time digital health data to help Indians lead healthier happier lives.”

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