Skoda Auto India enhances digitalisation strategy to fuel New Era of growth in India

Skoda Auto India has already ushered in the New Era with the announcement of its all-new compact SUV. Taking a stride further into the New Era with user engagement, customer involvement and digitalisation, the company launched a flurry of 360-degree digital activities that saw it achieve landmark sales and get closer to its customers and fans.    

Name Your skoda  campaign enabled the involvement and engagement of users, customers and the Fans of Skoda in picking the name for Skoda Auto India’s compact SUV that will hit the roads in 2025. The campaign resulted in over 1,50,000 names till date. These entries stayed true to Skoda's tradition of naming all their internal combustion SUVs beginning with a ‘K’ and ending with a ‘Q’ with one or two syllables in between. 

Skoda Auto India also celebrated its landmark moment in the country. The company was incorporated in India in December 1999. To mark the occasion, the brand unfurled a series of offers limited to 24 hours on 24 March, 2024 exclusively though digital platforms. The exercise witnessed bookings of 709 cars within the 24-hour period.

Skoda Gearheads first-of-its-kind nation-wide unique membership programme aimed at fostering a community of individuals passionate about automobiles. Members can enjoy VIP treatment at Skoda events, exclusive benefits on car and service products purchase, insider updates on upcoming releases and innovations, and invitations to exclusive offline and online gatherings with industry experts and fellow enthusiasts.   

In 2023, Skoda Auto India also introduced the Service CAM initiative. A phone app-based system, it allows customers to monitor, accept and reject jobs and tasks on their cars while it is in for service. This digital application is aimed at boosting transparency and enriching the ownership experience for customers.

Speaking on the occasion, Petr Janeba, Brand Director, Skoda Auto India, said, “With the ever-changing digital landscape, platforms and mediums, it is imperative to pioneer new ways of enhancing the customer experience and journey. Our digital strategies are designed to ensure our products and services reach out to our customers and fans, in a language of their choice. The Name Your Skoda campaign garnered over 1,50,000 entries till date for our soon-to-be-launched all-new compact SUV. The recently concluded, first-ever, fully digital 24-hour sale celebrating our 24 years in India resulted in 709 Skoda cars being booked in a single day. Besides, we have further enhanced our Skodaverse India NFT umbrella with the roll out of the Skoda Gearheads community. With these we are constantly adapting and evolving to reach out to even more customers to meet their needs and aspirations in this vast and diverse market.”

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