Bajaj Allianz General Insurance Unveils Privé


Bajaj Allianz General Insurance, one of the leading private general insurers in India, announced the launch of Privé, an exclusive customer experience program offering access to elevated and unmatched customer service excellence. Traditionally, in India, the thrive to increase insurance penetration over the last few years has largely been focused on tapping the customer base across the tier 2 & tier 3 locations and rural markets, predominantly covering middle, upper middle class, and rural customers. Bajaj Allianz General Insurance, in addition to its strong focus on increasing insurance penetration across all the above-mentioned customer segments, will now also cater to a special segment of customers typically requiring insurance solutions with enhanced coverage limits. 

Privé, being a unique first-of-its-kind program, was launched in Pune. Mr. Sanjiv Bajaj, Chairman and Managing Director, Bajaj Finserv Ltd., also graced the event. The event also saw the launch of the Privé logo unveiled by Mr. Sanjiv Bajaj, Chairman and Managing Director, Bajaj Finserv Ltd., Mr. Tapan Singhel, MD & CEO, Bajaj Allianz General Insurance, Rocky Star, Indian Fashion Designer, and Mr. Vikram Bhayana, Head - Marketing, Bajaj Allianz General Insurance.

To become a part of Privé, the customers have the flexibility to select from a range of products across health, home, motor, personal accident, and cyber insurance as per their specific needs. Insurance products currently include the My Health Care Plan, offering customizable health insurance coverage, with a minimum sum insured of INR 1 crore as the eligibility criteria the Global Health Care offers coverage like overseas medical treatment, and planned and emergency treatments both international and domestic, and the customers can choose any of the sum insured options for eligibility. In addition, a motor product along with V-Pay add-on cover will be offered. T

his add-on cover consolidates the benefits of an array of fragmented motor insurance add-ons under one offering, requiring a minimum Insured Declared Value (IDV) of INR 25 lakhs or more for a motor vehicle. The My Home Insurance All Risk Policy ensures comprehensive insurance coverage for both home structure and valuable contents in the home.  Moreover, customers can also opt for a higher range of sum insured for advanced products like the Global Personal Guard Policy that extends worldwide personal accident coverage with a range of additional add-ons, and the Cyber Care plan, to protect against losses resulting from cyber-attacks owing to the ever-evolving digital space.

‘Privé Connect’, a dedicated team available to swiftly address all insurance queries and requirements for catering to any service request or claims. In case of health claims, additional services like hassle-free discharge and pre-policy check-ups at home by professionals are also provided. Furthermore, the service is complemented by ‘Care Angels’, who are trained professionals offering personalized assistance and support throughout the hospitalization journey.

Speaking on the launch, Mr. Tapan Singhel, MD & CEO, Bajaj Allianz General Insurance, said, “With Privé, we're reaffirming our commitment to continuously innovate and address the unique requirements of discerning individuals. Privé stands out with its best-in-class products and services tailored to the discerning preferences of this exclusive clientele, accessible at their fingertips for unmatched convenience. Privé ensures an elevated and seamless service experience from dedicated teams to swift claims resolutions and much more. Our customers can expect unparalleled support and assistance throughout their insurance journey. We recognize that individuals of this strata expect nothing but the absolute best in products and services".

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