Cipla prioritizes awarness and building a supportive environment about asthma

Amidst the pressing public health challenges of high mortality rates and compromised quality of life, the significance of effective asthma management comes into sharp focus. This year's World Asthma Day theme, "Asthma Education Empowers," underscores the vital role of knowledge in enhancing asthma management and patient outcomes.  Effective asthma management is multifaceted and awareness efforts must be supported by an ecosystem that encompasses various aspects of care. From disease and therapy awareness to diagnostics, screening, counselling, and treatment adherence, every step in the asthma journey matters.

By prioritizing awareness and building a supportive ecosystem, Cipla remains dedicated to ensuring that patients receive the necessary support throughout their asthma journey. Cipla's Tuffies campaign has evolved into a movement of inspiration for kids with respiratory conditions such as asthma and their caregiver through engaging comic books as well as on-ground school programs like the Tuffies Ki School Yatra. 

 Parallelly, Cipla’s Breathefree initiative has been instrumental in providing comprehensive support resources for asthma patients in the areas of screening, counselling, and treatment adherence. From on-ground screening camps, to a now AI enabled Breathefree Digital Educator platform and device training ‘how-to' videos; Breathefree has evolved into a one-stop support solution for those living with asthma.

Commenting on the importance of education empowered action, Dr. Prem Ananth P., Professor & Senior Consultant Pulmonologist, Madurai said, “Characterized by narrowed airways, increased sensitivity to triggers (like dust mites, smoke, cold air etc.)  and changes in the air passages, Asthma is a long-term/chronic disease.  Although incurable, it can be controlled through timely diagnosis and medical intervention. However, misconceptions, especially about inhalation therapy, often lead to patients failing to follow their doctor's advice. In fact, only about 23% of patients in India call their condition by its actual name with the rest referring to it as something like a cold and cough. By increasing awareness, not only among patients but also within the broader community, we can ensure timely diagnosis and appropriate management, ultimately leading to better health outcomes for asthma patients.

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