Skoda Auto India as it approaches a new era in India with its all-new compact SUV. Announced in February and following a recent teaser of its design, the vehicle has been named through an imaginative nationwide campaign. Reflecting the choice of thousands of people, Skoda Auto India’s new SUV will be called the Kylaq, embodying a unique connection with its future drivers. The Skoda Kylaq will be the third all-new, India-specific product developed by Skoda Auto India.
The winner of this naming contest will be the first owner of the Skoda Kylaq when it hits roads in 2025, lending them the unique opportunity of owning a car they named. Another 10 winners will visit Skoda Auto in Prague with a tour of the Skoda Museum and of the city.
Through ‘Name Your Skoda' participants suggested names for the compact SUV that begins with the letter ‘K’ and ends with the letter ‘Q’ with one or two syllables, in line with Skoda's tradition of naming their ICE SUVs. The campaign resulted in over 200,000 entries with over 24,000 unique names. In the next phase, participants cast their vote for the choice among 15 shortlisted names.
Basis the number of votes, from the 15 shortlisted names, 10 names were announced by Skoda Auto India. From the list, the winning name, which received the most votes and met all legal compliance criteria, was chosen for the all-new compact SUV. Kylaq is derived from the Sanskrit word for crystal, reflecting both the vehicle’s pristine qualities and inspiration from Mt. Kailash.
The all-new compact SUV is skoda Auto India’s first ever foray into the compact SUV segment. This SUV is based on the MQB-A0-IN platform. It will be the company’s first implementation of the Modern Solid design language in India. It will also have a high ground clearance and space around the wheel. The design will retain the typical Škoda SUV language in and add details like refined and precise DRL light signatures. The upcoming SUV will also feature a hexagon pattern on the side and rear of the car. The compact SUV is currently undergoing rigorous testing across India and the company is preparing for production with local supplier ramp-ups. Based on a larger car platform, the compact SUV will have the ‘big car’ feel within a compact footprint.
Speaking at the name unveil, Petr Janeba, Brand Director, Skoda Auto India, said, “Our new compact SUV Kylaq is for the people of India.The ‘Name Your Skoda' campaign aimed at inculcating a sense of pride and belonging among participants and potential customers. The results are humbling with over 200,000 entries. It reinforces our legacy in India and showcases the great affinity people have towards brand Skoda. The naming process of a car is important for us. And this upcoming all-new compact SUV represents the ultimate milestone within the fastest growing and biggest segment in India. With the Kylaq, people, customers and fans have themselves named our newest family member, which is developed jointly by the teams in India and Europe, and will be locally manufactured.”
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