SBI Life Insurance partners with the Paralympic Committee of India (PCI) as a Gold Sponsor for the Paris 2024 Paralympic Games

SBI Life Insurance, one of India’s most trusted life insurance companies, steps up to partner with the Paralympic Committee of India (PCI) as a Gold Sponsor for the Paris 2024 Paralympic Games starting on 28th August 2024 in Paris. This alliance aims to meaningfully connect with the sports enthusiasts by spreading awareness about the importance of insurance and its role in empowering every individual to fulfil their dreams and build a financially secured future. 

 By partnering with PCI, SBI Life aims to highlight its commitment to fostering independence in thinking, supporting inclusivity in sports and empowering individuals to pursue their dreams, regardless of the challenges they face. By standing strong with these athletes, SBI Life aims to inspire millions to pursue their dreams with courage and conviction, reinforcing the brand’s commitment to securing brighter futures for all.

Mr. Ravindra Sharma, Chief of Brand, Corporate Communication & CSR, SBI Life Insurance, stated, "Our partnership with Paralympics Committee of India (PCI) is a natural extension of our commitment to liberating individuals to pursue their dreams. SBI Life’s partnership with PCI is to bring to fore the incredible stories of true grit, resilience and determination of our para-athletes, which can inspire individuals across the board to have the self-belief that they can pursue their passions despite all odds, while simultaneously securing the needs and aspirations of their loved ones. At SBI Life we continue with our sports associations to develop a meaningful connection with the audience through relevant conversations. our partnerships are a true tribute to the spirit of "Apne Liye, Apno Ke Liye."

Mr. Devendra Jhajharia, President, Paralympic Committee of India expressed his gratitude towards SBI Life for their partnership for Paris Paralympics 2024. He said, “As the Indian Paralympic contingent is getting ready to better their Tokyo results, it is incredible to see the corporate support coming our way. We are delighted to have partnered with SBI Life who are one of India’s top Insurance brands. We would like to welcome them on board to celebrate and cheer our Indian heroes on their quest to conquer Paris.”