Campus Activewear Celebrates Everyday Moments at Annual Retailer Meet

Campus Activewear Ltd., one of India’s largest sports and athleisure footwear brands, hosted its Annual Retailers’ Meet in Madurai this week in association with A S Agencies. The event, attended by Campus Activewear’s leadership team, dedicated staff, and over 140 retailers from across the region, centered around the theme “Celebrations of Everyday Moments,” highlighting the brand’s dedication to becoming the preferred choice for all daily activities for the entire family.

This year, Campus Activewear Ltd. introduced a range of innovative footwear solutions catering to diverse customer needs, from casual hangouts and walking to training, semi-formal occasions (neo-casuals), and parties. The new collections showcase the brand’s commitment to providing stylish and functional options for every phase of life.

Key highlights of the new ranges introduced include Youth-focused Sneaker Range, which is designed to capture the youth’s imagination, empowering them to showcase their individuality while being part of a cool tribe. Sneakers for Her, A collection designed specifically for women, offering fashionable choices for everyday occasions.Ultrawalk Collection positioning Campus as India's favourite fashionable walking sneaker & Kids’ Range featuring the reintroduction of the iconic light shoes.

Speaking on the occasion, Prerna Aggarwal, CMO, Campus Activewear Ltd. said, “At Campus Activewear, we’re committed to celebrating the everyday moments in our customers’ lives. Our new collections reflect our understanding of the diverse needs of Indian families - from the fashion-forward woman to the adventurous child, the health-conscious walker to the trend-setting youth. Our retail partners play a crucial role in helping us reach our customers, and their contributions are invaluable.”

The Annual Retailers’ Meet was filled with excitement and enthusiasm, featuring live product demonstrations and an extensive showcase of the brand’s diverse portfolio across men’s, women’s, and kids’ categories. Retailers were appreciated for their continued partnership and were equipped with in-depth knowledge about the new ranges to better assist customers.