Dubai-Based Landmark Group’s most loved fashion brand Max Fashion prepares to step into a new chapter for the brand with a special collaboration with renowned actor and style icon Kalki Koechlin for the ‘New New You’ campaign.This campaign boasts a refined collection that captures the sentiment of reinvention, whether it’s for a festive celebration or friendly gathering. With the ‘New New You’ collection, Max Fashion aims to inspire its customers to have the freedom to explore different facets of their personality with its latest western & festive styles and accessories.
Kalki’s bold choices, both in her career and personal style, inspire confidence and self-expression - values that align with the brand’s vision to connect with new age aspiring families.The Max Fashion x Kalki Koechlin ‘New New You’ campaign launches on 20th September in all Max Fashion stores across India and www.maxfashion.in
The campaign film does not shy away from showcasing the newness of this campaign in the brightest light. Shot in a picturesque European vibe, the film follows Kalki cruising through the city in eclectic fits - from a modern schiffli co-ord set for brunch with the girls to a chic printed balloon dress for a fun afternoon; or from a sophisticated shimmer co-ord set for a formal outing to a chic high-shine duo for a party - the film encapsulates the many different vibrant moods of the collection. With every change we see the versatility of the collection and how it houses something for everyone - no matter what their personality is.
On being the face of this fun, fresh new campaign for Max Fashion, Kalki Koechlin says, “I believe fashion is an extension of one's personality, and Max Fashion's ‘New New You’ campaign truly allows me to do that. I am thrilled to be a part of it and I must say Max Fashion has completely surprised me with its cool, vibrant and comfortable styles. ”
On partnering with the fabulous Kalki Koechlin, Pallavi Pandey, Head of Marketing, Max Fashion says, “The 'New New You' campaign is our commitment to constantly evolving and bringing fresh, trendsetting styles to our customers. This collaboration with Kalki Koechlin represents the bold, confident, and ever-evolving spirit of our brand. We aim to inspire our customers to explore new possibilities and embrace every side of themselves with our latest collection, designed for the modern, aspirational Indian family."
Sumit Chandna, Deputy CEO, Max Fashion, adds: "With the 'New New You' campaign, we are not only launching a dynamic new collection but also reinforcing our retail strategy to bring continuous innovation to over 520 stores across 210+ cities. This campaign marks a new chapter in our business, where we focus on expanding our presence, both in physical stores and online, with an unwavering dedication to customer satisfaction and style evolution."
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