Britannia Bel Foods, a leading Cheese player in India, marked a significant milestone in its growth, nearly two years after being established as an ambitious joint venture. The company announces the inauguration of its Cheese factory in India, dedicated to the local production of Britannia The Laughing Cow products, reinforcing its commitment to serving the best quality products to Indian consumers made locally. Maharashtra is a leading state in India for milk production and boasts of a mature well integrated dairy ecosystem, making it the ideal choice for the Cheese factory location within Britannia’s Dairy food park in Ranjangaon.
The plant is fully integrated with a robust milk procurement program, sourcing ~4 lakh liters of 100% cows milk daily from over 3,000 farmers in Pune and surrounding areas. This initiative supports local farmers, ensures a sustainable supply chain, and reinforces Britannia's commitment to community and agricultural development. Britannia's Milk Collection Centers have advanced testing capabilities, ensuring that raw milk quality is assessed across 31 quality parameters at site and 20 additional parameters at unloading before being accepted at the factory.
To support the local community of its 3000+ milk farmers, Britannia operates an integrated support program focused on three pillars of management, breeding and feeding of cattle. The program encapsulates enabling best farm practices such as door-to-door animal health camps, farmer training & breed training programmes, quality fodder seeds distribution and a transparent direct payment services to the farmer.
With an investment of nearly 220 crores from the Joint Venture including the Britannia Dairy facilities being leveraged, the new Greenfield factory is located in one of Maharashtra's largest food parks. It is integrated within Britannia’s state-of-the-art dairy production facility, which produces a comprehensive range of Britannia dairy products including now Britannia The Laughing Cow Cheese with a full range of products: slices, blocks, spread, diced and cubes.Equipped with 5 production lines, the facility boasts a total production capacity of approximately 6,000 tons per year for natural Cheese varieties like cheddar and mozzarella, and around 10,000 tons per year for processed Cheese.The establishment of this factory is creating numerous job opportunities, significantly boosting local employment and contributing to the region's economic growth.
Commenting at the launch of this facility, Varun Berry, Executive Vice-Chairman and Managing Director of Britannia Industries, said, “Britannia is deeply committed to the well-being and prosperity of the milk farming communities that are at the heart of our business. Supporting over 3,000 milk farmers, our integrated farmer support program focuses on empowering them through sustainable cattle management, breeding, and feeding practices. The choice of Ranjangaon is a strategic one, as Maharashtra’s leadership in milk production aligns with our vision to create a hub for premium, locally sourced dairy products. We believe the new cheese facility will further strengthening Britannia and Bel Group’s strategic partnership and commitment to driving growth and innovation in the industry.
.JPG)
0 Comments