Preethi Unveils Its Omni-Channel Festive Strategy, Backed by Unmatched Performance and Brand Guarantee

Preethi Kitchen Appliances, a leading mixer grinder brand from the house of Versuni India, rolls out an exciting new TV commercial building on its equity of Preethi-ku Naan Guarantee featuring the Preethi Zodiac, the most powerful mixer grinder in India and overall, Asia. The new lively TVC showcases the superior capabilities of the Preethi Zodiac, from its powerful performance to its versatility, emphasizing its essential role in transforming everyday kitchen tasks into effortless and enjoyable experiences for the users. Built on the premise of Preethi guaranteeing high quality, premium and durable products, the brand’s new ad features celebrities Alya Manasa and Sanjeev Karthick.

Featuring in the brand’s latest TVC, the Preethi Zodiac, celebrated for its unmatched performance and durability, has been officially recognized as the most powerful mixer grinder in both India and Asia by the India Book of Records and the Asia Book of Records. In addition to the vibrant TVC, Preethi is introducing multiple consumer-offers as part of the festive season celebrations. From 1st October to 15th November 2024, consumers can enjoy exclusive deals and value-added offers across a wide selection of Preethi products.

Commenting on the announcement Mr. Gulbahar Taurani, Managing Director, and Chief Executive Officer of ISC at Versuni India said "We pride ourselves on addressing the evolving needs of our consumers with innovative, powerful, and durable solutions that stand the test of time. Our new omni-channel festive campaign, 'Preethi-ku Naan Guarantee,' is a testament to this promise, ensuring we are present across every touchpoint to deliver seamless and meaningful consumer engagement.The festive season is a pivotal moment for us, a time when we double down on efforts to deepen our relationships with consumers. By offering an extensive range of products and exciting consumer offers, we are confident that this festive season will be marked by success, built on trust and the shared joy of bringing families closer through innovation."