Star Health introduces Super Star insurance policy

Star Health and Allied Insurance Company Limited, India’s first standalone health insurance provider, today unveiled its revolutionary retail health insurance product, ‘SUPER STAR’. This innovative policy introduces the industry's first long-term option for the retail health segment, combining advanced features and highly customizable coverage to address the growing complexities of modern lifestyles, rising medical expenses, and unforeseen emergencies. Star

Health has established a strong presence in Tamil Nadu, having disbursed claims worth over Rs. 3,470 crore in the past five years. With 115 branches, an extensive network of over 2,000 hospitals, and a dedicated team of more than 1 lakh agents, the company covers 37 lakh lives across the state. As part of its growth strategy, Star Health plans to recruit 12,000 new agents across Tamil Nadu in FY25 and expand its footprint with 25 new offices in both rural and urban areas. Looking ahead, the company aims to double its business in Tamil Nadu over the next four years. On a national scale, Star Health has successfully settled over 1.1 crore claims, amounting to INR 53,000 crore, further solidifying its leadership in claims settlement and customer trust.

Commenting on the launch, Anand Roy, MD & CEO of Star Health Insurance, said, The SUPER STAR policy reflects our commitment to crafting innovative solutions that address the dynamic healthcare needs of our customers. By expanding its reach through our extensive agency network, we are bridging digital convenience with personalized options, ensuring unmatched flexibility and freedom of choice.While the product will be available to all customer demographics, it is the millennials that have been looking for greater personalisation. SUPER STAR addresses this growing need amongst our customers by offeringlimitless options, affordability, family discounts, and long-term benefits, making it ideal for young families. With features like Quick Shield and thelong term tenure, we aim to provide comprehensive and highly customisable coverage for India’s evolving healthcare needs..

SUPER STAR is now available through Star Health’s agency network, broadening its accessibility across customer demographics and geographies.