Soon after introducing its first-ever sub-4-metre SUV, the Kylaq, Škoda Auto India has achieved another milestone - announcing Powerhouse Ranveer Singh as its first-ever ‘Brand Superstar’. The association is marked with signature, Škoda styled, people-driven campaigns, fuelled by Ranveer Singh for Škoda Auto India’s fans and customers.
Petr Janeba, Brand Director, Škoda Auto India, speaking on the association shares, “When the Kylaq was premiered, I promised that, ‘Picture abhibaakihai’. As we celebrate 25 years in India, we have committed to driving into a new era here, which goes beyond launching world-class products. It revolves around revamping every aspect of the business, including the way we engage with our customers and fans. Around the world, and more so in India, cars and movies generate emotions that are unparalleled, and bring people together. And so for the first time in our history in India, I am proud to announce Ranveer Singh as the first-ever ‘Brand Superstar’ for Škoda Auto India. Being a powerhouse of talent and energy, on and off-screen, Ranveer‘s persona strongly reflects our passion and ethos. This announcement comes at a time when we are celebrating 130 years of global excellence. There is a lot more this partnership is going to bring for our products, our network and our customers, as we look to strengthen our position as the most important market for Škoda outside Europe.”
The first blockbuster by Škoda Auto India featuring the brand superstar premieres soon in which Ranveer Singh will star alongside the Kylaq. This is followed by a brand-centric film planned at the end of March, through which fans and customers will have an opportunity to meet Ranveer Singh and the management of Škoda Auto India later in the year.
Ranveer Singh, the first-ever brand superstar for Škoda Auto India, says,“I am thrilled to be Škoda Auto India’s first-ever brand superstar. This collaboration reflects a shared commitment to excellence, and I look forward to contributing to the growth of Škoda Auto in India. Škoda Auto has a diverse and exciting product portfolio that caters to both automotive enthusiasts and a wider customer base in India’s growing market. With a strong legacy and an iconic range of products, the brand continues to set high standards in the automotive industry.”
.JPG)
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