Britannia Marie Gold has announced the return of "Her Start-Up Show" with Season 2, streaming on JioHotstar from April 19. In partnership with GroupM Motion Entertainment and Mindshare, the series offers 40 women entrepreneurs a chance to win a ₹10 lakh Golden Grant, alongside mentorship and national exposure.
The show is the culmination of the Britannia Marie Gold Her Start-Up Contest launched in July 2024, which saw over one lakh women across India participating. Over 100 women received professional training, with 40 shortlisted to compete in the show across sectors like food, fashion, tech, and sustainability.
Hosted by actress Shriya Saran, the show features an esteemed jury including Neha Dhupia, Shipra Khanna, Ruma Devi, Sujata Biswas, and representatives from Britannia and NSDC India. Two new episodes are released every weekend in six languages, aiming to reach a broader audience across India.
Leaders from Britannia, GroupM, and Mindshare emphasized the show’s role in creating real economic empowerment, offering women not just visibility but actual access to funding, mentorship, and entrepreneurial ecosystems.
Season 2 continues Britannia’s mission to fuel women’s entrepreneurial journeys, following initiatives like the Marie Gold HerStartup Contest and HerStore. The show is exclusively available for streaming on JioHotstar.
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