Taneira, a TATA product, has recorded a ~30% growth
in FY25 and has had an impressive start to FY26 driven by strong wedding
shopping sentiment, which continues to drive its upward growth trend.
Continuing this trajectory, the brand has launched its first-ever nationwide
sale, offering up to 40% off on a wide range of products across
categories, including sarees, ready-to-wear ensembles, unstitched kurta sets, and
festive lehengas — all crafted from pure and natural fabrics.
With a strong nationwide network of 80 stores across
41 cities, Taneira is further strengthening its position as the go-to ethnic
wear destination. In Tamil Nadu, the region has shown strong traction,
recording an impressive 25% sales growth in FY25. With the onset of the festive
season, that is much earlier, the Sale is intended to announce the start of the
season and give consumers an opportunity to stock up on pure and authentic
range of products, set apart by the distinctive design differentiation that Taneira
offers.
Speaking on the occasion, Mr. Jaswant Thomas, Head
of Customer Experience said, “This is the first time we’re offering discounts
across such a wide range, with products available at up to 40% off. The offer
is just an added benefit along with experiencing the richness and purity that
Taneira stands for. With a wide variety of authentically sourced handcrafted
products and our promise of purity and quality in every piece, we aim to make
this experience truly special for our discerning clientele.”
From Banarasis, Kanjeevarams, Jamdanis to the
Tussars, the brand’s offerings are a tribute to the artisans who preserve
India’s weaving legacies. Each Taneira store is designed as a haven for saree
lovers, housing wedding zones, festive edit corners, and everyday essentials
under one roof. Customers can also browse an impressive selection of other
weaving clusters such as pure Silk, Cotton Ikat, Kota Doria, Chanderis and
Maheshwaris, South Silks, Sambalpuri, and Vegan collections. Committed to
quality, Taneira proudly offers Certification for Pure Zari Kanjeevarams as a
mark of genuine craftsmanship, ensuring every piece celebrates India’s rich
textile heritage.
Customers can avail the offer at Taneira
Showroom Opposite to New Bus Stand, Salem.
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