RCM, India’s leading direct selling company, is bringing its Rupantaran Yatra to Dindigul, Tamil Nadu on 3rd October, as part of its 25th anniversary celebrations. The Yatra will open doors to new livelihood opportunities and greater self-reliance for local communities while showcasing real-life stories of women entrepreneurs, youth leaders, and community changemakers
The 100-day, 17,000 km nationwide journey will visit 75 cities and host 25 grand celebrations, spreading the message of Swasthya (Health), Sewa (Service), and Sanskar (Values). The campaign reinforces RCM’s approach that it is not merely into direct selling-but a people centric, and values-led movement.
Residents of Dindigul will discover unique opportunities, and witness firsthand how this people-centric movement is positively transforming lives across Bharat. Since its inception in 2000, RCM has nurtured thousands of success stories, empowering housewives, retired professionals, youth, and even individuals overcoming alcoholism to achieve holistic success and rebuild their lives with dignity.
This grand event at Dindigul, dedicated to RCM’s 25-year journey, is expecting hundreds of participants.
The event will begin with RCM Prangeet at 7 AM, conveying the RCM’s core principles, followed by a Yoga Session aimed at promoting physical fitness. The Swasthya Kranti as well as various health related initiatives taken by RCM will be introduced. Attendees will participate in Sewa Activity, and a documentary will showcase RCM’s impactful journey. Attendees will also take the Ideal Citizenship Oath, pledging their commitment to social responsibility. The event will conclude with an awareness rally, spreading messages of sewa, swasthya and sanskar across the city.
Recently launched "Mansa Vacha Karmana - Ek Karmyogi Ki Jeevani", a book based on the life of RCM founder Tilokchand Chhabra will also play a pivotal role in the function. It explores his journey as a karma yogi, highlighting his core values and the transformative impact of his thoughts and actions on millions of lives.
“The Rupantaran Yatra is both a celebration of RCM completing 25 years, and a tribute to the spirit of transformation among our countless associate buyers who have overcome adversities to become self-reliant, financially independent and holistically successful. Through this Yatra, we aim to inspire new members to join a values-driven, people-powered journey,” Managing Director, Saurabh Chhabra said.
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