TVS Accelerates Global Ambition At EICMA



TVS Motor Company (TVSM) – a global leader in two and three-wheeler manufacturing - has taken centrestage at EICMA 2025, making a landmark debut at the world’s largest two-wheeler exhibition. With a show floor commanding presence, TVS unveiled 6 new products across ICE and electric powertrains, advanced ride assist gear including AR based Heads-Up display helmets, a stunning new range of accessories, connected technology that enhances rider-machine connect and its roadmap for expansion in Europe.

Adjacent to the TVS pavilion, is the resurgent, “new” Norton range, built on timeless values of design, dynamism and detail, reimagined for a new generation of riders. Over the last five years, TVSM has invested £200 million in reviving the legendary brand – one built on 127 years of history, innovation and racing glory. Norton is now ready to redefine premium motorcycling!

TVSM’s product showcase at EICMA is headlined by (a) TVS Tangent RR Concept – a revolutionary supersport bike with a monocoque subframe (b) TVS eFX three o – the company’s most powerful electric motorcycle concept yet (c) TVS M1-S – the company’s first electric maxi scooter (d) TVS Apache RTX 300 – a new benchmark in the adventure tourer segment (e) TVS X – the born electric, lean, aerodynamic machine, packed with segment first innovations and (f) TVS RTR HyprStunt Concept – a revolutionary new concept for everyday urban sports motorcycles.

Commenting on TVSM’s maiden appearance at EICMA, Sudarshan Venu, Chairman, TVS Motor Company, said, “TVS is a business built over 100 years - a commitment to customer delight, quality and a focus on innovation and technology. Today, we are amongst the top global manufacturers of two-wheelers with a significant market share in over 50 countries. 35 percent of our revenues come from outside India. As TVSM debuts at EICMA, we underline our ambition to serve customers in Europe with passion, precision and pride. With the prowess of our existing portfolio, the six new unveils, the capability from our four centres of excellence in India, Indonesia, Bologna and UK and a new resurgent Norton, we are ready to write a new chapter.”

Drawing on decades of racing success and trusted by millions of riders, the new TVS Tangent RR Concept is the harbinger of a revolutionary super sport design that leverages over four decades of TVS Racing’s competitive track experience. Its monocoque subframe is crafted from intelligent composites that heightens its aerodynamics and boosts performance. The TVS Tangent RR Concept pushes the envelope delivering a combination of aggressive performance and class-leading features never before seen in India’s motorcycle landscape.

Joining the TVS Tangent RR Concept in the spotlight is the TVS eFX three o electric motorcycle concept that reimagines the electric motorcycle performance. Crafted for the modern urban rider its futuristic silhouette channels raw electric power through a design that is taut, minimalistic yet expressive, intelligent yet visceral. Building on the success of the TVS iQube, India’s largest selling EV, the TVS eFX three o has been engineered to set new benchmarks in street motorcycling underlining the company’s aspiration to not just match global benchmarks but surpass them.


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