ACC Strengthens Contractor’s Growth in Theni



ACC, part of the diversified Adani Portfolio and the fastest-growing building materials and solutions company, continues to enable the growth of skilled contractors in Tamil Nadu through quality products, technical expertise, and personalised support. In the Chinnamanur area of Uthamapalayam Taluk, Theni district, Mr. Veluchamy, a respected building contractor, has transformed his construction practices and strengthened his market presence after associating with ACC.

With over a decade of experience, Mr. Veluchamy had already completed numerous projects before starting his own company, Vels Infrastructure. His dedication to the trade has even inspired his family - his son is now a civil engineer and his niece a structural engineer. His journey with ACC began when a repair project introduced him to the brand through an authorised dealer, and ACC representative. During the site visit, they demonstrated the quality of ACC, and an unplanned lintel concrete pour revealed the impressive hardness of the material. This experience convinced him to use ACC products for all his works, including ACC Concrete Plus for concreting.

Backed by technical services such as ACT (ACC Certified Technology) and regular site visits from ACC engineers, his construction quality and client trust have only grown. His association with the Reward Connect loyalty programme has further strengthened his engagement with the brand. Today, he has completed 60 projects and is currently managing four, leading a skilled team of 15 including head masons and labourers. For Mr. Veluchamy, ACC is more than a cement supplier, it is a trusted ally in delivering durability and precision in every build.

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