Kenvue announced adual brand strategy with two brands-ORS and eRZL for complete hydration. This move solidifies the company’s leadership in India’s hydration category by offering innovative solutions to address both diarrheal and everyday hydration, as dehydration emerges as animportant public health concern.
With its “Double Power for Complete Hydration”brand strategy, the companyis set to provide consumers two scientifically backed hydration brands-ORSLand eRZL.
· ORSL : ORSLwill now become the brand name of the company’s ORS portfolio based onWorld Health Organization (W.H.O) formulato address diarrhoeal dehydration. It is available in Ready-to-Drinkand Powder formats.
· eRZL: Effective January 2026, eRZL is the new brand name of its science-backed electrolyte drink portfolio(erstwhile ORSL electrolyte drinks portfolio) for everyday hydration and recovery for tiredness and exhaustion.
To further its commitment to provideconsumers with science-backed hydration solutions, the company launches eRZL with a New & Improved composition. eRZL provides faster hydration compared to waterwith 1.4X more electrolytes and8X lesssugarcompared to the previous compositionand acts as an adjuvant when feeling depleted during mild to moderatedehydration in conditions such asheat exhaustion, muscle cramps etc or feeling low due to tiredness and weakness. Designed for everyday hydration, eRZL Electrolyte Drink combines three vital electrolytes (Sodium, Potassium, Chloride)and Vitamin C along with real fruit juice offering hydration that is tasty and guilt free.
Commenting on the company’s dual brand hydration strategy, Manish Anandani, Managing Director-India, Kenvue, stated, “For years, we havebeen at the forefront of the hydration category, driven by a deep understanding of consumer needs and a strong scientific foundation. As dehydration emerges as an important health concern, we have been innovating and expanding our hydration portfolio to address these needs. Taking another step, we are delighted to launch our distinct two-brand strategy-ORSL and eRZL to address diarrheal and everyday hydration needs and to capitalize on the immense potential of India's electrolyte drink category which is growing at a rapid pace. We remain committed to strengthening awareness around hydration across both illness and everyday care with superior hydration products, while complementing broader public health efforts.”
Dr. Nikhil Bangale, Head of Medical & Safety Sciences, Kenvue Indiahighlighted, “While diarrheal dehydration is well recognized, non-diarrheal or everyday dehydration often lacks awareness and remains under-addressed, particularly in the context of rising heat, humidity, and physical stress. Rehydration today has evolved beyond water and home remedies withenhanced scientific solutions. There is an urgent need to strengthen awareness about hydration solutions for illnesses as well as for everyday hydration. Choice of electrolyte drinks should be based on the optimal concentration of electrolytes, key nutrients and energyto facilitate faster hydration.”
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