Tanishq strengthens its presence in south with new store in Villupuram

Tanishq, India’s largest jewellery retail brand from the house of Tata, has announced the grand launch of its new store in Villupuram, Tamil Nadu, further strengthening its presence in Tamil Nadu and taking its total store count in the state to 67 stores. The newly launched store was inaugurated by Mr. Munish Chawla, Head, Tanishq Retail Operations in the presence of Mr. Dinesh Kumar, Circle Business Manager, Tamil Nadu, Tanishq and Mr. Ram Gautham, Area Business Manager, Tanishq. The Launch also hosted key company representatives and esteemed patrons. The inauguration was followed by a press conference.

Strategically located at No. 135, Pandit Jawaharlal Nehru Road, Opp. Mahalakshmi Plaza, Mandakarai, Villupuram, TamilNadu - 605602,  the new 5000+ sq. ft. store reflects Tanishq’s design excellence and customer first philosophy. Thoughtfully designed to offer a contemporary, spacious, and immersive retail environment, the store presents an elevated shopping experience tailored to the evolving preferences of modern consumers.

To celebrate the launch, Tanishq has introduced a special launch offer, wherein customers can avail up to 20% off* on making charges of gold jewellery, along with a flat ₹101 off* per gram on gold jewellery purchases. The offer is valid from 18th to 20th June 2026. Customers can also avail Tanishq’s Best Exchange Benefit and the brand’s Rivaah Gold Advantage (RGA) scheme, offering enhanced value and flexibility.

The store offers an extensive selection of Tanishq’s iconic jewellery designs, ranging from elegant plain gold and stunning diamond pieces to intricate South Indian kundan and polki creations. The store houses Everyday studded, Wedding studded, Thalikodi, Chains, Bangles.  It also showcases Tanishq’s exclusive collection, ‘Chozha’, an ode to the Chola Dynasty, featuring authentic designs that bring to life the stories, icons, and legends of this rich cultural legacy. The store further presents ‘Arpanam’, an exquisite range highlighting opulent nakashi gold necklace designs. The store also features ‘Agalyam’, a curated jewellery collection inspired by the rich visual language of Tamil heritage. The collection pays homage to the sacred glow of traditional lamps, including the Kamatchi Vilakku, Pavai Vilakku, Thooku Vilakku, and Thattu Vilakku, celebrating timeless craftsmanship and cultural symbolism. The store also houses ‘GlamDays’, a versatile daily wear jewellery line and showcases ‘Rivaah’, the brand’s dedicated wedding jewellery sub-brand designed to reflect the bridal traditions of diverse Indian communities.

Speaking at the inauguration, Mr. Dinesh Kumar, Circle Business Manager, TN, Tanishq said "Tamil Nadu continues to be an important market for Tanishq, and the launch of our Villupuram store marks another meaningful step in strengthening our presence across the region. We are delighted to bring our thoughtfully curated jewellery portfolio and elevated retail experience closer to customers here. This store has been designed to cater to evolving consumer preferences while staying rooted in craftsmanship, trust, and design excellence that define the Tanishq experience." 

"Villupuram is a market with strong cultural affinity and an evolving appreciation for contemporary jewellery experiences. Through this new store, we aim to offer customers a seamless blend of tradition and innovation featuring diverse jewellery designs across everyday wear, celebrations, weddings, and occasion-led purchases. We look forward to becoming a part of our customers’ milestones and celebrations in the region."  added Mr. Ram Gautham, Area Business Manager, Tanishq.