During periods, the fear of leakage is one of the biggest concerns women face, leading them to constantly check their pads through the day. To address this, Stayfree, India's leading menstrual hygiene brand launches its upgraded Stayfree® Secure XL. The improved Stayfree Secure XL provides Double Protection1 upto 12 hours due to its ‘Double Leak Lock’ technology, where the outer barrier acts as a ‘Pad Change Alert’3, a pioneering innovation in the category. With the upgraded Stayfree Secure XL, the brand empowers women to manage their periods with confidence and provide improved comfort like never before!
Backed by rigorous consumer research and validation, Stayfree Secure XL not only advances the feminine hygiene category but furthers the brand’s commitment to provide women with ‘comfortable protection’ to be in better control of their day. In fact, consumer studies and testing of the Stayfree Secure XL revealed that 100% of women agreed to like2 the upgraded product.
Double Protection with Stayfree® Secure XL: How does Double Lock Technology work
● First Lock: When blood is at the inner barrier - You’re fine!
● Second Lock: When outer barrier starts turning red - it’s time to change the pad.
Supriya Srinivasa, Marketing Director, Stayfree India said “Periods not only come with physical discomfort but also with significant mental load that women carry worrying about access to toilets, the constant calculations of having enough pads, having to make alternate plans, among many others. At Stayfree, we understand this reality and are constantly working to improve their period experience. This is where Stayfree Secure XL’s product upgrade comes in. It is designed to ease one of her key tensions of 'when is it time to change the pad?'. With its “Pad Change Alert” feature, Stayfree Secure XL gives Double Protection1 for upto 12hrs by leveraging the brand’s patented Leak lock technology, so women can focus more on themselves and their day”
*Two barriers run along the edges of the pad to lock in blood. When the outer barrier starts turning red, it’s time to change your pad.
2 *Based on lab data & consumer test conducted in India by MMR in 2026.
** * As per directed use, Individual Results might vary
Dr. Dilip Tripathi, Head for Baby & Women’s Health Research & Development, Kenvue, added, " Traditionally, the menstrual hygiene category has focused on delivering ‘protection’, which while important never addressed the need for comfort even during period days. Stayfree was the one of the first brands to combine protection with comfort, empowering women to feel confident and comfortable during their periods. Our latest innovation in the Stayfree® Secure XL furthers this commitment while addressing their emerging needs as they lead busier lives. The integration of the ‘Pad Change Alert’ and ‘Double Leak Lock Technology’ is rooted in extensive research and feedback from women across various lifestyles. By combining cutting-edge technology with user-centric design, we aim to enhance women's overall experience during their periods, allowing them to feel confident and in control."
To amplify the launch, Stayfree is rolling out a comprehensive marketing campaign, including a television commercial featuring popular Bollywood actress and brand ambassador, Kiara Advani. It is directed by notable Bollywood director Shoojit Sircar, with Omnicom (Magnon India) being the production agency. The campaign will also be supported by influencer activations and targeted digital and on-ground activations, sampling, wall paintings and more.
Speaking on Stayfree’s latest innovation, Kiara Advani, Brand Ambassador, Stayfree said, “Today, women are constantly on the move, balancing careers, ambitions, personal passions, families and more. While they strive to achieve their dreams and aspirations, periods can bring its own set of challenges. However, Stayfree has always had my back and with the upgraded Stayfree Secure XL, the promise becomes stronger. It takes away the worry of frequent pad changes, giving women zero tension and complete confidence throughout the day.
The upgraded Stayfree Secure XL is now available at supermarkets, Kirana shops and e-commerce and quick commerce platforms, providing easy access for all women looking for a superior period protection solution.
.JPG)
0 Comments