Philips Home Appliances Makes Festive Shopping Bigger with ‘Sone Pe Double Suhaga’, Offering Gold Every Hour and Diamonds Every Day

Building on the success of its ‘Sone Pe Suhaga’ campaign last festive season, Philips Home Appliances is returning with an even bigger festive proposition, ‘Sone Pe Double Suhaga’. Taking its festive promise a step further, the campaign gives consumers assured gifts on eligible Philips Home Appliance purchases with an exciting chance to win gold worth ₹9,999 every hour and a diamond worth ₹50,000 every day, adding an extra layer of excitement to festive shopping.

Last year, ‘Sone Pe Suhaga’ moved beyond conventional festive offers to create an engaging consumer experience across 70 cities. Building on the response to the campaign, Philips Home Appliances is taking the proposition a step further this year by bringing together assured gifts and the opportunity to win precious rewards, making festive purchases even more rewarding for consumers.

As consumers make more considered purchase decisions, ‘Sone Pe Double Suhaga’ seeks to bring an element of aspiration and delight to the festive shopping experience. Moving beyond conventional discounts and product-led rewards, Philips Home Appliances is offering consumers an opportunity to experience something truly special by combining assured gifts on eligible purchases with the chance to win gold and diamonds. The campaign aims to make bringing home a Philips appliance during the festive season an even more rewarding experience, giving consumers more reasons to celebrate.

Running from 11 October to 11 November 2026, the campaign is expected to reach 200 million+ consumers across 112 cities. Consumers purchasing eligible Philips Home Appliances with a minimum MRP of ₹1,500 during the campaign period will be eligible for an assured gift on purchase, along with a chance to win gold worth ₹9,999 every hour or a diamond worth ₹50,000 every day. Gold and diamonds hold a special place in India's festive traditions, symbolising prosperity, good fortune, celebration and new beginnings. By incorporating these rewards into the consumer experience, Philips Home Appliances aims to bring together the joy of festive shopping and the excitement of unexpected rewards, while offering consumers added value through assured gifts on eligible purchases.

Speaking about the campaign, Pooja Baid, Chief Marketing Officer, Versuni India, said, “The response to Sone Pe Suhaga showed us that consumers appreciate festive experiences that go beyond conventional offers. This year, we wanted to build on that response with a proposition that brings together assured value and the excitement of winning something special. With Sone Pe Double Suhaga, consumers purchasing eligible Philips Home Appliances can enjoy an assured gift on purchase, along with the chance to win gold every hour and a diamond every day. Our aim is to make festive shopping more rewarding by adding an element of joy, surprise and aspiration to an already special time of the year.”

With ‘Sone Pe Double Suhaga’, Philips Home Appliances continues to build on its festive engagement while staying true to its purpose of turning houses into homes. By combining its portfolio of home appliances with assured gifts and the opportunity to win aspirational rewards, the campaign seeks to make festive shopping more exciting and rewarding for consumers across India.