Tvs Motor Company returns to EICMA with new models for Europe

TVS Motor Company (TVSM), a global leader in two- and three-wheeler manufacturing, returns to EICMA in Milan this November, one year after its debut at the world’s largest two-wheeler exhibition. The company will present new models for Europe at a press conference on Tuesday 3 November at 10:00 CET. The TVS stand is in Hall 18, Stand I64.

EICMA 2025 marked the beginning of TVS Motor's European growth journey. Since then, the company has focused on establishing the foundations for long-term success, building its dealer network, aftersales capabilities and customer support infrastructure across key markets.

In Italy, its first European market, TVS now works with around 100 dealers. Sales in Italy have grown by 110% over the past year, significantly outpacing overall market growth of around 10% and reflecting strong customer acceptance of the brand.

Expanding further within Europe, the company is establishing its own national sales companies, with operations in Italy being quickly followed by France and Germany, where TVS dealerships will open soon. Elsewhere in Europe, 25 TVS dealers are already open in Spain and Portugal, and the TVS range is on sale in Malta. Hungary, Greece and Serbia market openings will follow in the near future.

“Last year in Milan we said we were serious about Europe. A year later, we can demonstrate what that commitment looks like,” said Peyman Kargar, President International Business, TVS Motor Company, who has been appointed Director and Chief Executive Officer effective 27 January 2027. “We have built a strong foundation in Italy, established our own presence in key markets, and strengthened our proximity to dealers and customers. This year we return to EICMA to showcase how our product portfolio, guided by TVS Motor's enduring values of innovation, quality and customer centricity, is resonating with riders across Europe.

TVS Motor Company serves 68 million customers in more than 90 countries. Its European operation is supported by innovation and design capability in India, Bologna and the United Kingdom.